Marketing Your Mastery: Promote your brand and your business with expert positioning

THU, October 19th on BrandTalk Radio…

Blowing your own horn in a noisy world and making sure you’re heard above the din…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

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Jim Live Embossed 330w JPGFirst of all, if you’re going to talk the talk, you’d better walk the walk…and you better have a walk you can talk about.

Mastery is not about being the best. It’s about being better…always.

The true Master is always a work in progress. Why anyone would want to stop learning, growing and adapting to new opportunities is beyond me. If you don’t want to learn, grow and develop…

…get away from me. You’re lazy, complacent and apathetic- and you’re probably contagious.

Assuming you are motivated and engaged in the process of continual personal and professional development…how do you apply that to your business or career?

And how do you stand out from the crowd?

Well- that’s why I emphasize authentic Mastery before I talk about how to market it. Before you start blowing your horn, be damn sure you have something genuine to blow about.

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Be a consummate expert in your field- I don’t care if that’s running a Fortune 500 company or cutting lawns. Anyone with relatively the same education, training or experience can do what you’re doing.

The best in any position are the Masters. The distinguishing characteristic of the Master is Wisdom…

Wisdom is the combination of knowledge, experience and- awareness. Wisdom is never a static quantity; it’s an evolving and expanding state of being.

It means you care about what you do and you always want to learn more and do it better.

THAT’s how you’re going to stand out in the crowd.

The mechanics of marketing yourself have never been easier. The internet alone provides unrestricted access to a global audience…even if nobody has ever heard of you and even if you’re budget is whatever you can borrow to get by this week.

However- the internet is crowded territory too. There are no more wide open frontiers with just a few people standing out in a vast, open space.

If you want to stand out you must first distinguish yourself as an expert in your field…then use every means at your disposal to share your expertise with the market.

This takes Discipline, Focus and Perseverance…

Overnight success is rare. Scratch someone considered an overnight success and you’re likely to find a hide toughened by constant and persistent effort. The overnight part is usually just the moment the market seems to recognize that effort.

You must feel confident in what you’re going to shout about. Once you’re confident that you can stand among the best hearts and minds in your area of expertise, then you’re ready to start blowing your horn.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

Learn exactly how to differentiate yourself from the competition…and how to make sure people know about it!

Our next live event…Marketing Your Mastery Boot Camp Promo AC 131001 460YouTube Preview Image

Also available as an online program at Udemy…

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Jim to be a regular on BrandTalk Radio- WVOX, New York!

Jim with Alex Armstrong, VP of Media Relations at Black Belt Mindset Productions and John Tantillo, America's Marketing Doctor & host of BrandTalk Radio.

Jim with Alex Armstrong, VP of Media Relations at Black Belt Mindset Productions and John Tantillo, America’s Marketing Doctor & host of BrandTalk Radio.

Starting on August 15th, Jim will be doing a special segment on Dr. John Tantillo’s BrandTalk Radio show originating from WVOX, New York.

The segment, called Think Like a Business Black Belt will air every 1st and 3rd Thursday. You’ll learn how to develop the mindset for success in business as Jim and Dr. Tantillo discuss how to face the challenges of today’s business environment with Discipline, Focus, Courage and Confidence.

You can listen live via the web from anywhere in the world…Click here for details!

BrandTalk Radio- Where branding gets personal…and now where you’ll learn how to THINK Like a BLACK BELT for business success!

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This week, it’s all about sales: Samurai Sales!

businessman-with-samurai-sword-250wLessons from the ancient Samurai warriors that will help you:

  • Sell more!
  • Sell more effectively!
  • Eradicate fear in the sales process…yours and your customer’s!

This week it’s all about Samurai Sales on THINK Like a BLACK BELT: The Blog!

Turn your sales team into Samurai Sales Reps! Book your half-day boot camp for your business or association NOW!

Call 800-786-8502 for details!


Samurai Sales comes to Freeport, Maine

  • Thursday, July 11th
  • 7:30 to 11:30 AM
  • Hosted by the Greater Freeport Chamber of Commerce

Save 50% when you register TODAY! CLICK HERE!


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Latest Testimonial: MCHG

Jim B B&W 300“Jim Bouchard provided our company leaders an inspirational message backed by fact in real world terms.

“Jim clearly did his homework in learning our organization and wove his message into our company fabric.

“Jim not only mentioned some of our leaders by name but tied his theme into specific behaviors he learned from his interviews with our leaders. This allowed for buy in from the group and validated Jim’s message even more.”

Kevin Pagnano
Director of Sales, Marketing & Revenue Management
Maine Course Hospitality Group

Jim prepares for each presentation by interviewing the people who will be in your audience. He gets to know your audience and their specific needs, challenges and goals.

Jim then personalizes his message to create specific take-away points your people can use in personal and professional life…TODAY!

For booking information call 800-786-8502 or use our online form…


#58: I just want everyone around here to work as hard as I do!

100 Reasons You Need to THINK Like a BLACK BELT...
#58: I just want everyone around here to work as hard as I do!

Busy Woman Business FrustratedYears ago one of my masters told us…

“Stop looking for yourself in the dojo!”

He was talking to a group of instructors- those of us who owned our own martial arts centers.

“Nobody is going to work as hard as you do…It’s YOUR business!”

He was right- in a way.

What I learned from that, over time, is that if you really want to motivate people to work hard, they’ve got to have some ownership in the outcome.

I’m not just talking about monetary incentives. I’m talking about understanding the core motivation for each and every person who works for you.

I was attacked by an owner of a fairly large company after he heard me say that to a group of executives. He spat, “I don’t have the time to find out what every single person in my company is thinking!”

“Well,” I answered, “then you really can’t motivate any one of them.”

In a large operation, you need to train supervisors at all levels to assure open lines of communications with employees on the front line. Information has to flow from the bottom up- you’d do the same for operational and technical issues…wouldn’t you?

With this strategy you’ll identify general trends- and from those you can design some efficiencies in incentives and motivators. But- each individual may be motivated differently or by different degrees.

I’m sure your personal motivation is clear. I’m sure you know what you’re working for.

If you sincerely want everyone to work as hard as you do…

…you’ve got to know exactly what they’re working for!

A THINK Like a BLACK BELT programs at your company improve motivation and morale. Personalized breakouts and workshops help leaders understand the process of motivation and how to design and implement motivational strategies on a daily basis.

You want your people to be more motivated, engaged and productive?

Call 800-786-8502 today to schedule your complimentary consultation!

Or- complete our THINK Like a BLACK BELT Organizational Mindset Assessment and enter our monthly drawing for a FREE THINK Like a BLACK BELT event for your company!

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