Google Hangout with NFL Great Corey Jackson

Corey Jackson Hangout 300TUE JUNE 24 – 10 AM

TOPIC: What are You WILLING to Do?

You’re invited to a very special Google Hangout with Jim and former NFL star Corey Jackson…

Jim and Corey both overcame incredible challenges in their lives to get where they are today. Join this engaging conversation as they talk about their struggles and more important- as they help you overcome yours!

CLICK HERE TO JOIN THE CONVERSATION!

SMCC Launch or Grow Small Business Conference

Jim at FSBI 1210 01 300wWARNING: I’m on a rant…

I’m talking specifically about business people and entrepreneurs who don’t attend business conferences…especially when it’s in your own back yard!

For entrepreneurs in Maine- there IS one in your own back yard…next week!

Southern Maine Community College is hosting their 2nd annual Launch or Grow Small Business Conference next Friday, January 31st.

Last year, this was a sold-out event.?? Sadly, this year’s early registrations are lagging. I don’t like to share that news, but it’s indicative of an attitudinal shift I’ve noticed lately, and it would be irresponsible of me not to comment.

Click here for an interview with event coordinator and Director of the SMCC Entrepreneurial Center, Michelle Neujahr on this year’s event…

Whether this event or any other, again sadly, I talk to way too many business people who do not attend even one conference or development related event a year.

Here are some the most common excuses…

1) “It’s not in the budget.”

Well- it should be!

With the access you have to training both in person and online, there is NO reason not to engage in some developmental activity on a regular basis.

2) “It’s too expensive.”

Well- that’s relative to the value to receive.

However- that’s NO excuse when it comes to the SMCC event! They’re charging $95 for an ENTIRE DAY of sessions and training with nearly 20 area business leaders!

If you can’t afford that…you should seriously reassess your business.

3) “I can’t take the time.”

Well- your competitors are!

I love this last excuse- especially when I hear it from one of my competitors or industry peers. I hope they won’t take the time…I will!

I travel all over the country teaching business people how to THINK Like a BLACK BELT. I can tell you that there are lots of people investing time and money attending conferences that make them better business people.

They are your competitors!

Nearly every place I speak for associations, I meet people who have traveled to that conference from Maine. Now you’ve got the chance to attend a remarkable conference right here at home.

More than ANY other investment of money or time, your investment in training and development is the most important determining factor in your success. Ignore it and it becomes the single most devastating factor in your failure.

Your choice…

To register call Peggy Fleury at 207-741-5758…Click here for conference details!

SMCC Small Biz

Busy Week for Jim!!!

Jim Live Embossed 330w JPGBy Alex Armstrong

We’re keeping Jim hopping next week!

First up is Tuesday’s Marketing Your Mastery workshop in Lewiston, Maine. Hosted by The Androscoggin Chamber, Jim will be sharing his secrets to help you build your brand and your business through “expert position marketing.” As he likes to say, he’ll show you how to apply the techniques he used to take THINK Like a BLACK BELT from a folding table to a national brand!

By the way- if you’re coming from “away” as we say here in Maine- October is the perfect time to visit and our foliage will be peaking next week! Come to Marketing Your Mastery- then take a nice ride and enjoy the most spectacular autumn display in the country!

Need a room? Give me a shout and I’ll connect you with some great options!

Early registration is still available through Saturday, September 28. CLICK HERE FOR DETAILS & REGISTRATION!

As soon as Marketing Your Mastery is over, we’re whisking Jim to the airport and off to the Oklahoma Association of Community Colleges. On Wednesday he’ll present both a keynote and a special breakout session for the OACC Support Staff Conference, then another keynote on Thursday for the OACC’s 46th Annual Global Education Track Conference.

Saturday, back east to Boston for a very special meeting, details we’ll brag about soon.

Then we’ll let him come home for a few days of rest and a keynote at the Sebago Summit Conference in Maine, then to the Boston Bankers event- and then off to Detroit to conduct two days of Mastery level training for Broadsword Solutions.

If you’d like to book Jim for your next conference or meeting for a keynote or half or full day training, give me a call…soon!

Call 800-786-8502 or email me: Alex@JimBouchard.org.

You can’t earn a Black Belt in an hour or even in a full day…

…but spend some time with Jim and I guarantee you’ll learn how to THINK like one!

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Marketing Your Mastery: Promote your brand and your business with expert positioning

THU, October 19th on BrandTalk Radio…

Blowing your own horn in a noisy world and making sure you’re heard above the din…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

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Jim Live Embossed 330w JPGFirst of all, if you’re going to talk the talk, you’d better walk the walk…and you better have a walk you can talk about.

Mastery is not about being the best. It’s about being better…always.

The true Master is always a work in progress. Why anyone would want to stop learning, growing and adapting to new opportunities is beyond me. If you don’t want to learn, grow and develop…

…get away from me. You’re lazy, complacent and apathetic- and you’re probably contagious.

Assuming you are motivated and engaged in the process of continual personal and professional development…how do you apply that to your business or career?

And how do you stand out from the crowd?

Well- that’s why I emphasize authentic Mastery before I talk about how to market it. Before you start blowing your horn, be damn sure you have something genuine to blow about.

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Be a consummate expert in your field- I don’t care if that’s running a Fortune 500 company or cutting lawns. Anyone with relatively the same education, training or experience can do what you’re doing.

The best in any position are the Masters. The distinguishing characteristic of the Master is Wisdom…

Wisdom is the combination of knowledge, experience and- awareness. Wisdom is never a static quantity; it’s an evolving and expanding state of being.

It means you care about what you do and you always want to learn more and do it better.

THAT’s how you’re going to stand out in the crowd.

The mechanics of marketing yourself have never been easier. The internet alone provides unrestricted access to a global audience…even if nobody has ever heard of you and even if you’re budget is whatever you can borrow to get by this week.

However- the internet is crowded territory too. There are no more wide open frontiers with just a few people standing out in a vast, open space.

If you want to stand out you must first distinguish yourself as an expert in your field…then use every means at your disposal to share your expertise with the market.

This takes Discipline, Focus and Perseverance…

Overnight success is rare. Scratch someone considered an overnight success and you’re likely to find a hide toughened by constant and persistent effort. The overnight part is usually just the moment the market seems to recognize that effort.

You must feel confident in what you’re going to shout about. Once you’re confident that you can stand among the best hearts and minds in your area of expertise, then you’re ready to start blowing your horn.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

Learn exactly how to differentiate yourself from the competition…and how to make sure people know about it!

Our next live event…Marketing Your Mastery Boot Camp Promo AC 131001 460YouTube Preview Image

Also available as an online program at Udemy…

Marketing Your Mastery Udemy Graphic 460CLICK HERE for DISCOUNT on enrollment!

Why Miley Cyrus is Important to YOUR Business…BLACK BELT MINDSET for Business on BrandTalk!

THU, September 5th on BrandTalk Radio…

Why Miley Cyrus is Important to YOUR Business…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

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Jim Live Embossed 330w JPGWhy Miley Cyrus is Important to Your Business

Now that we’ve been twerked to death, let’s talk about why all the ballyhoo about Miley Cyrus and her undulating hindquarters is important to you…

…specifically why this is important to your business.

Unless you’re delusional you know that the entertainment business is, above all, a business. What Miley did was a calculated, programmed and rehearsed promotional event.

And it was successful- if her intention and that of her marketing people was to increase exposure (so to speak) and traffic on social media platforms.

Bullseye.

Now, what are the long-term ramifications? That remains to be seen.

She’s certainly alienated a huge segment of her audience that identified with her Hannah Montana persona. This move is intentional and calculated.

Has she alienated her core audience? Maybe- but it’s equally apparent that a large percentage of her Hannah Montana core has grown up and is rebelling in the same areas Miley exploits. In other words, these kids, maybe some of your kids, are all grown up and they’re twerking too.

The bigger question is whether her moves were bold or boring…

Have we shocked ourselves out of being shocked? Instead of being knocked off their chairs, most pundits are calling Miley a Madonna/Gaga knock-off.

We have reached the point where we’ve just about seen it all.

So what’s that got to do with your business?

It’s very tempting to jump on these cultural trends. Companies try to exploit these fads in an attempt to be hip, hot, cool, flash…whatever the current version.

Coupons.com just used an image of a young kid in a “gangsta” style pose wearing a black hoodie and dark glasses for their “From Hood to Toe” back to school campaign.

Really? In the wake of Travon Martin?

Mountain Dew tried to place their stake in hip hop culture. From Businessweek.com:

“In two recent scandals involving its hip-hop spokespeople, Mountain Dew pulled a violent, misogynistic commercial directed and starred in by artist Tyler, the Creator, and then broke ties with rapper Lil Wayne. The latter had managed to offend both women and the Civil Rights community with a new remix of a song that included a reference to beating up a woman ‘like Emmett Till,’ the 14-year-old African-American boy who was murdered by white men in Mississippi in 1955.”

There is always an inherent risk in mixing entertainment and business outside of the entertainment business.

Quoted in BusinessWeek.com, Con Williamson of Saatchi & Saatchi adds…

“The mistake people make is when they think no one else but their targeted group will see it…It doesn’t work that way. You can create the most obscure ad and put it online somewhere and then wake up the next morning and Good Morning America is talking about it.”

And therein lies the rub…or the grind, so to speak.

We’re talking about the Black Belt Mindset principle of Respect…

Respect your audience, your core values and your target market. If you want to create a lasting, substantive impression in the market, you must be authentic.

Shock is seldom authentic. People are only shocked when you deviate from your authenticity.

You want to be courageous in differentiating yourself in the market.  You don’t have to be offensive to be bold.

Be absolutely true to your core. Respect your brand and respect your market…

…that’s a bold statement.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

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