Marketing Your Mastery: Promote your brand and your business with expert positioning

THU, October 19th on BrandTalk Radio…

Blowing your own horn in a noisy world and making sure you’re heard above the din…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

BrandTalk Radio Banner

Jim Live Embossed 330w JPGFirst of all, if you’re going to talk the talk, you’d better walk the walk…and you better have a walk you can talk about.

Mastery is not about being the best. It’s about being better…always.

The true Master is always a work in progress. Why anyone would want to stop learning, growing and adapting to new opportunities is beyond me. If you don’t want to learn, grow and develop…

…get away from me. You’re lazy, complacent and apathetic- and you’re probably contagious.

Assuming you are motivated and engaged in the process of continual personal and professional development…how do you apply that to your business or career?

And how do you stand out from the crowd?

Well- that’s why I emphasize authentic Mastery before I talk about how to market it. Before you start blowing your horn, be damn sure you have something genuine to blow about.

YouTube Preview Image

Be a consummate expert in your field- I don’t care if that’s running a Fortune 500 company or cutting lawns. Anyone with relatively the same education, training or experience can do what you’re doing.

The best in any position are the Masters. The distinguishing characteristic of the Master is Wisdom…

Wisdom is the combination of knowledge, experience and- awareness. Wisdom is never a static quantity; it’s an evolving and expanding state of being.

It means you care about what you do and you always want to learn more and do it better.

THAT’s how you’re going to stand out in the crowd.

The mechanics of marketing yourself have never been easier. The internet alone provides unrestricted access to a global audience…even if nobody has ever heard of you and even if you’re budget is whatever you can borrow to get by this week.

However- the internet is crowded territory too. There are no more wide open frontiers with just a few people standing out in a vast, open space.

If you want to stand out you must first distinguish yourself as an expert in your field…then use every means at your disposal to share your expertise with the market.

This takes Discipline, Focus and Perseverance…

Overnight success is rare. Scratch someone considered an overnight success and you’re likely to find a hide toughened by constant and persistent effort. The overnight part is usually just the moment the market seems to recognize that effort.

You must feel confident in what you’re going to shout about. Once you’re confident that you can stand among the best hearts and minds in your area of expertise, then you’re ready to start blowing your horn.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

Learn exactly how to differentiate yourself from the competition…and how to make sure people know about it!

Our next live event…Marketing Your Mastery Boot Camp Promo AC 131001 460YouTube Preview Image

Also available as an online program at Udemy…

Marketing Your Mastery Udemy Graphic 460CLICK HERE for DISCOUNT on enrollment!

This week, it’s all about sales: Samurai Sales!

businessman-with-samurai-sword-250wLessons from the ancient Samurai warriors that will help you:

  • Sell more!
  • Sell more effectively!
  • Eradicate fear in the sales process…yours and your customer’s!

This week it’s all about Samurai Sales on THINK Like a BLACK BELT: The Blog!

Turn your sales team into Samurai Sales Reps! Book your half-day boot camp for your business or association NOW!

Call 800-786-8502 for details!


Samurai Sales comes to Freeport, Maine

  • Thursday, July 11th
  • 7:30 to 11:30 AM
  • Hosted by the Greater Freeport Chamber of Commerce

Save 50% when you register TODAY! CLICK HERE!


TLaBB Peak Samurai Sales Generic Promo 600

New Endorsement for Marketing Your Mastery- PLUS: The Online Edition is Up and Running!

Jim & Joe“There are lots of people who claim to be able to help you grow your business.  But when Jim Bouchard teaches ‘Marketing Your Mastery,’ it’s not theory.  Jim’s been there and definitely done that with his own business.  He speaks with the expertise that only comes with experience.” ~Joe Calloway – author Be The Best At What Matters Most

Marketing Your Master is now available as an on-demand course at Udemy!

Learn how to promote and grow your business through expert position marketing. Jim launched his speaking business from a folding table and now travels the U.S. teaching people how to THINK Like a BLACK BELT. In this course, he teaches you how to apply the same tactics to ANY business, from a pizza shop to a realtor to a global retailer…ANY size, from solopreneur to mult-national!

Click here to save $19 before May 31st!

Marketing Your Mastery Udemy Graphic 600


Call Amanda at 800-786-8502 for details!

Perfect for:

  • Chambers of Commerce (non-dues revenue generator!)
  • Business Associations
  • Networking Groups

Or book Jim exclusively for YOUR business!

  • Half and full day training available
  • Combine with other THINK Like a BLACK BELT sessions
  • Great addition to training conferences and retreats
YouTube Preview Image

We can let the cat out of the bag! SPECIAL EVENT: Marketing Your Mastery!

Cat 300Midcoast Maine…Thursday, April 11th

Marketing Your Mastery: THINK Like a BLACK BELT to grow your business through expert position marketing!

SPECIAL Half-Day Boot Camp!

7:30 to 11:30 AM…Continental Breakfast
Priority Group Business Center, Topsham
$150…20 Exclusive Seats!

CLICK HERE and use the discount code: EARLY to save 40%!

Who should attend?

  • Entrepreneurs
  • Small Business Owners
  • Marketing directors
  • Anyone involved in marketing a business…
  • And anyone with knowledge and expertise who wants to make money!

This is an intensive workshop that will focus on YOUR unique needs!

  • No “hypothetical” exercises
  • You’ll be developing tools specific to your business in real time
  • You’ll leave with the tools you need to apply expert positioning to grow your business

CLICK HERE and use the discount code: EARLY to save 40%!Marketing Your Mastery Boot Camp Promo 600

MLM: Path to wealth and happiness? Or Scam?

Robert Fitzpatrick, author of False Profits and founder of joins Jim in this frank discussion of MLM, direct sales and network marketing.

Have you experienced success, failure or anything in between with MLM?

Tune in and share your story on THINK Like a BLACK BELT Conversations!

Spreecast Promo Robert Fitzpatrick 600w