Marketing Your Mastery: Promote your brand and your business with expert positioning

THU, October 19th on BrandTalk Radio…

Blowing your own horn in a noisy world and making sure you’re heard above the din…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

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Jim Live Embossed 330w JPGFirst of all, if you’re going to talk the talk, you’d better walk the walk…and you better have a walk you can talk about.

Mastery is not about being the best. It’s about being better…always.

The true Master is always a work in progress. Why anyone would want to stop learning, growing and adapting to new opportunities is beyond me. If you don’t want to learn, grow and develop…

…get away from me. You’re lazy, complacent and apathetic- and you’re probably contagious.

Assuming you are motivated and engaged in the process of continual personal and professional development…how do you apply that to your business or career?

And how do you stand out from the crowd?

Well- that’s why I emphasize authentic Mastery before I talk about how to market it. Before you start blowing your horn, be damn sure you have something genuine to blow about.

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Be a consummate expert in your field- I don’t care if that’s running a Fortune 500 company or cutting lawns. Anyone with relatively the same education, training or experience can do what you’re doing.

The best in any position are the Masters. The distinguishing characteristic of the Master is Wisdom…

Wisdom is the combination of knowledge, experience and- awareness. Wisdom is never a static quantity; it’s an evolving and expanding state of being.

It means you care about what you do and you always want to learn more and do it better.

THAT’s how you’re going to stand out in the crowd.

The mechanics of marketing yourself have never been easier. The internet alone provides unrestricted access to a global audience…even if nobody has ever heard of you and even if you’re budget is whatever you can borrow to get by this week.

However- the internet is crowded territory too. There are no more wide open frontiers with just a few people standing out in a vast, open space.

If you want to stand out you must first distinguish yourself as an expert in your field…then use every means at your disposal to share your expertise with the market.

This takes Discipline, Focus and Perseverance…

Overnight success is rare. Scratch someone considered an overnight success and you’re likely to find a hide toughened by constant and persistent effort. The overnight part is usually just the moment the market seems to recognize that effort.

You must feel confident in what you’re going to shout about. Once you’re confident that you can stand among the best hearts and minds in your area of expertise, then you’re ready to start blowing your horn.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

Learn exactly how to differentiate yourself from the competition…and how to make sure people know about it!

Our next live event…Marketing Your Mastery Boot Camp Promo AC 131001 460YouTube Preview Image

Also available as an online program at Udemy…

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Jim Quoted in Larry Winget’s Latest Bestseller!

Grow a Pair CoverBy Alex Armstrong
Media Relations
Black Belt Mindset Productions

Jim’s stand on civility and respect earned him a place in Larry Winget’s latest book, Grow A Pair: How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity.

Constantly speaking out on the growing issue of disrespect and mindless violence in our society, Jim responded to a comment Larry posted on a Facebook thread. The story centered on coach tripping a 13 year old player following a youth hockey game.

From Grow a Pair:

“Recently a hockey coach for a group of kids tripped a thirteen-year-old during the handshaking the kids do at the end of the game. The coach stuck his foot out and tripped the kid and the kid fell and broke his wrist. I found his actions so dispicable that I just could not be quiet about it. Like thousands of others, I posted the video on Facebook and did my best to let people know what a deplorable human being I found this guy to be. I got a lot of support for my posting as so many people found this horrible conduct unacceptable. Jim Bouchard, the author of Think Like a Black Belt, posted this comment:

“‘The proper response to incivility is not passivity or tolerance. This is why sharing this type of behavior is important. It’s important that we don’t escalate the incivility, but rather respond with demands for swift, firm and decisive action. Only when we’re willing to take this type of action consistently- and be willing to stand firm when challenged- will we start to reverse this incredibly disgusting trend in our society.’”

Previous to Grow a Pair, Winget is the author of 5 New York Times and Wall Street Journal bestsellers including Shut Up, Stop Whining and Get a Life and They Call It Work for a Reason. Known internationally as “The Pitbull of Personal Development,” Larry is one of the world’s most in demand speakers and a fixture on radio and television. He is the star of A&E’s reality series, Big Spender.

Jim continues his stand on civility and respect in America in his upcoming book, Knock it Off! scheduled for release in spring, 2014.

Click here to order Grow a Pair in hardcover, softcover or Kindle editions!


For information on how to book Jim for your next meeting or event, call Alex Armstrong at Black Belt Mindset Productions…800-786-8502


Marketing Your Mastery LIVE coming to Lewiston, Maine

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Learn how to promote and grow your business with expert position marketing on social and traditional media!

Jim shares the techniques he used to take THINK Like a BLACK BELT from a folding table to the national stage and from an idea to an Amazon bestseller.

  • Tuesday, October 1st
  • 7:30 to 11:30 AM

Early registration now available here!

Sponsored by:

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Why Miley Cyrus is Important to YOUR Business…BLACK BELT MINDSET for Business on BrandTalk!

THU, September 5th on BrandTalk Radio…

Why Miley Cyrus is Important to YOUR Business…BLACK BELT MINDSET for Business on BrandTalk! 5:30 PM ET!

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Jim Live Embossed 330w JPGWhy Miley Cyrus is Important to Your Business

Now that we’ve been twerked to death, let’s talk about why all the ballyhoo about Miley Cyrus and her undulating hindquarters is important to you…

…specifically why this is important to your business.

Unless you’re delusional you know that the entertainment business is, above all, a business. What Miley did was a calculated, programmed and rehearsed promotional event.

And it was successful- if her intention and that of her marketing people was to increase exposure (so to speak) and traffic on social media platforms.


Now, what are the long-term ramifications? That remains to be seen.

She’s certainly alienated a huge segment of her audience that identified with her Hannah Montana persona. This move is intentional and calculated.

Has she alienated her core audience? Maybe- but it’s equally apparent that a large percentage of her Hannah Montana core has grown up and is rebelling in the same areas Miley exploits. In other words, these kids, maybe some of your kids, are all grown up and they’re twerking too.

The bigger question is whether her moves were bold or boring…

Have we shocked ourselves out of being shocked? Instead of being knocked off their chairs, most pundits are calling Miley a Madonna/Gaga knock-off.

We have reached the point where we’ve just about seen it all.

So what’s that got to do with your business?

It’s very tempting to jump on these cultural trends. Companies try to exploit these fads in an attempt to be hip, hot, cool, flash…whatever the current version. just used an image of a young kid in a “gangsta” style pose wearing a black hoodie and dark glasses for their “From Hood to Toe” back to school campaign.

Really? In the wake of Travon Martin?

Mountain Dew tried to place their stake in hip hop culture. From

“In two recent scandals involving its hip-hop spokespeople, Mountain Dew pulled a violent, misogynistic commercial directed and starred in by artist Tyler, the Creator, and then broke ties with rapper Lil Wayne. The latter had managed to offend both women and the Civil Rights community with a new remix of a song that included a reference to beating up a woman ‘like Emmett Till,’ the 14-year-old African-American boy who was murdered by white men in Mississippi in 1955.”

There is always an inherent risk in mixing entertainment and business outside of the entertainment business.

Quoted in, Con Williamson of Saatchi & Saatchi adds…

“The mistake people make is when they think no one else but their targeted group will see it…It doesn’t work that way. You can create the most obscure ad and put it online somewhere and then wake up the next morning and Good Morning America is talking about it.”

And therein lies the rub…or the grind, so to speak.

We’re talking about the Black Belt Mindset principle of Respect…

Respect your audience, your core values and your target market. If you want to create a lasting, substantive impression in the market, you must be authentic.

Shock is seldom authentic. People are only shocked when you deviate from your authenticity.

You want to be courageous in differentiating yourself in the market.  You don’t have to be offensive to be bold.

Be absolutely true to your core. Respect your brand and respect your market…

…that’s a bold statement.

Jim Bouchard
Speaker and Author of THINK Like a BLACK BELT

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Brunswick, Maine Golf & Learn Rescheduled

Plush tri-fold THINK Like a BLACK BELT golf towel with grommet & carabiner! Just part of the bonuses you get when you sign up NOW!

Plush tri-fold THINK Like a BLACK BELT golf towel with grommet & carabiner! Just part of the swag you get when you sign up NOW!

Our Golf & Learn event originally scheduled for September 6th has been moved to September 20th…

Due to an earlier rain-out, the Big Brothers/Big Sisters of Bath/Brunswick had to reschedule their annual Big Swing golf tournament and fundraiser to…September 6th!

Well- Big Brothers/Big Sisters is one of our favorite community groups. We wanted nothing to detract from their terrific event…and Jim wants to play in their tournament!

So- we’ve moved Golf & Learn to Friday, September 20th.

Make sure you sign up early…spaces are already filling for the new date. VERY Early Registration saves $100…CLICK HERE!


PLUS…Anyone who participates in The Big Swing as a player, donor or sponsor will receive a special VIP Discount for Golf & Learn on the 20th! Once you sign up, just drop an email to and we’ll send you the private VIP link.

Sign up for The Big Swing here!


For group and corporate rates for Golf & Learn, call 800-786-8502 or email!

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