Jim Bouchard Thinks Like a Black Belt; of course, he is one!…
…he’ll help you Think Like a Black Belt too!

Martial arts transformed Jim’s self-perception from former drug abuser and failure to successful entrepreneur and Black Belt. As a speaker and author of Amazon bestseller Think Like a Black Belt, Jim tours nationally presenting his philosophy of Black Belt Mindset for corporate and conference audiences. He’s a regular guest on TV and radio programs including FOX News, BBC Worldview and FOX Across America.

Jim’s resume is colorful. As a former television writer and producer, Jim has done everything from fitting pipes on submarines, mopping floors, pumping gas and selling hot dogs to producing television commercials, fighting fires, boxing, playing drums in major concerts, hosting radio shows and kicking for semi-pro football teams.

According to Jim, he got his mid-life crises over early. “I didn’t know what self-esteem was; I had no sense of self-value or self-worth.” At age 25 Jim faced one of life’s low points and was caught in a cycle of self-destructive behavior, drugs and alcohol. Knowing he needed to make a change…

“I was living in Portland, Maine. No car. No money. Crummy apartment. My girlfriend had just left me and my band was breaking up. I took a walk up the main drag and looked up and saw a gigantic sign on the side of a building. In 3 foot letters it spelled out K-A-R-A-T-E. I went inside and saw some guys throwing each other around. I thought, ‘This is fantastic!’ Then I turned around and left!”

Jim’s first instructor needed new students and chased Jim down the stairs and talked him into trying an introductory program. That started him on life changing journey that would lead to his career as a professional martial artist, and in Jim’s words “…laid the foundation for everything I’ve done so far in my life and everything I’m going to do.”

Martial arts transformed Jim’s self-perception and helped him realize his true potential. He began to see opportunities instead of disasters. He continued his music career and shared the stage with Dolly Parton, Vassar Clemens and NRBQ. He became a television writer and producer.

“The more I studied martial arts, the more I realized that I could shape my own vision of success & happiness through discipline, focus and self-motivation. It’s a matter of developing a life of practice and committing yourself to continual self-improvement. Just like earning a black belt; simple, not always easy!”

Martial arts became both the binding force and the transformational energy in his life. Jim decided to become a full-time instructor and entrepreneur opening his own center soon after earning his first black belt in 1991. Jim later founded Northern Chi Martial Arts Center, became a Master Instructor with Cane Masters International, created the Beifang Qi Taiji Cane system, was twice featured in Inside Kung Fu magazine and in 2004 was inducted into the US Martial Arts Hall of Fame as Master Instructor of the Year. During this time he also wrote a series of martial arts instructional manuals, starred in training videos and launched San Chi Publishing.

At age 44 Jim started playing semi-professional football. “I figured if George Foreman could win the title after age 40, why couldn’t I play out my dreams? Life isn’t over at 40; that’s just the start of the second half!” Jim retired at age 50 in 2011 and is now the Special Teams Coordinator for the AAA Southern Maine Raging Bulls.

In 2007 Jim decided to share the philosophy of self-improvement he developed through his life as a martial artist and entrepreneur. His first book, Dynamic Components of Personal POWER also launched him on his next career as a speaker and media personality.

Jim is a natural teacher who welcomes you into his story and process. He has a gift for helping others realize their true talents and abilities and encouraging them to reach their true potential. Jim is the “Everyman’s Renaissance Man,” who always appreciates from where he’s come.

Jim believes that a session with him is unique and an invitation to challenge oneself to new levels of achievement and a celebration of the “full catastrophe” of life with all the blood, sweat, tears, joys, triumphs and fears!

His adventure is just beginning! Come along and see what adventures he can create for you Jim teaches you how to Think Like a Black Belt!

“Perfection is not a destination, but a never-ending process. Enjoy it!”

Recent Posts

Jim launches The Respect Project

Respect Web Banner Vert 275FOR IMMEDIATE RELEASE: Maine author launches “The Respect Project” with a crowdfunding drive

Brunswick, Maine – 2/24/2014

Rather than going the often slow and sometimes discouraging route to fund and publish books, authors are now turning to “crowdsourcing.” One Maine author is using this method to launch his next book and other components of what he’s calling, “The Respect Project.”

Jim Bouchard saw a need he’s trying to fill with his fourth book. The Respect Project is a response to the growing problem of disrespect and incivility in our society,” said Bouchard, “a problem that is costing American business billions of dollars and even more importantly, a problem that is costing lives.”

Bouchard is a nationally renowned speaker, author who appears frequently on radio and television. He’s best known as the author of THINK Like a BLACK BELT.

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Disrespect killing people?

Bouchard points to the increased level of incivility and bullying, particularly in social media, that is blamed for violence and suicide across the country.

“The debate as to whether there is fault, whether a cyber-bully is responsible for a suicide is still hot,” Bouchard adds, “but the reality that bullying is a contributing factor is indisputable.”

Jim with Harris Faulkner Screen Shot Player 450w

The Respect Project consists of three major phases: a book, training programs and a media campaign.

Why did Bouchard decide to use crowdfunding instead of going the traditional route?

“Crowdfunding is an exciting new way to support a project that gives us a lot more latitude and helps us get the project moving much faster,” said Bouchard. “The best part is that a lot of caring people can get involved, and they get some terrific bonuses for helping our effort.”

RocketHub LogoHosted on RocketHub, one of the most reputable crowdfunding platforms, contributors receive “goods” in return for their donations. Everyone who participates will receive a copy of The Respect Project book signed by the author for as little as $35. Higher level contributors receive a half or full day Respect Project training session onsite at their location.

The Respect Project is not a “non-profit” enterprise and contributions are not tax deductible. However, Bouchard adds, “Once the project reaches it’s goal, twenty percent of all future profits will be contributed to organizations that research and promote the values of respect and civility in business and in our society.”

CLICK HERE for The Respect Project Page on RocketHub.



For more information or to schedule an interview, please contact Alex Armstrong at 800-786-8502 or by email:

Click here for a list of media appearances…

Here are some recent articles by Jim on the topic of Respect and Civility…


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